work

Olivia Barton’s work samples, case studies, etc.

Social Media Strategy & Growth Across B2B and B2C Since 2013

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Introduction I’ve been managing social media for over a decade, starting with my first internship in 2013 and growing into full-stack ownership of brand social programs across B2B and B2C, spanning industries including tourism, sports, sports medicine, fitness, healthcare, technology, environmental science, government, real estate, and education. Across that time, I’ve led and grown dozens […]

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Running High-Performing LinkedIn & Meta Ads in B2B & Healthcare

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Over the last ten years, I’ve managed and optimized several paid advertising campaigns across LinkedIn Campaign Manager and Meta Ads (Facebook and Instagram) for brands in healthcare, education, and B2B tech sectors. I currently bring: Across these platforms, I’ve managed campaigns for: How Meta and LinkedIn Advertising Differ Although both platforms serve paid media, they

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How I Led Cross-Brand Fitness Marketing for SKLZ, TriggerPoint & RockTape at Implus

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A Movement Category Marketing Case Study Building Performance Brands That Move People At Implus, I served as Digital Marketing Manager for the Movement Category, leading marketing strategy and execution across TriggerPoint Therapy, RockTape, and FMT+ — three performance and recovery brands serving athletes, clinicians, and fitness consumers. I initially contracted with Implus as a Digital

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How I Helped Launch & Scale FMT+ — Medical Continuing Education Marketing Case Study

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At the intersection of healthcare education and digital marketing, effective communication isn’t just promotional — it drives adoption, builds trust, and amplifies outcomes. That’s the mission I embraced while helping launch FMT+, a continuing medical education platform from RockTape designed for clinicians, therapists, trainers, and allied health professionals. From ideation to audience activation, I led

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How I Built High-Impact Content & Product Marketing at RockTape — Sports Medicine & Fitness Marketing Case Study

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Bridging Sports Medicine & Strategic Marketing I’m a performance-driven marketing professional specializing in sports medicine, fitness, wellness, and active lifestyle brands. At RockTape (an Implus brand), I helped amplify brand visibility, enhance educational reach, and execute product launches through integrated content strategy, editorial planning, and digital campaign management. In this case study, I highlight my

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What It Takes to Communicate Environmental Protection at Scale

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I have been employed full-time at the California Environmental Protection Agency (CalEPA) as a social media manager for the Department of Toxic Substances Control (DTSC) since September 2022. Lessons from My Work with CalEPA & DTSC Communicating environmental protection isn’t about flashy headlines or viral moments — it’s about trust, clarity, and public accountability. In

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